In 1948, a scientist named Edwin Land unveiled an instant-process film that he’d developed which made photography easy for anyone to do. Land wasn’t the first; however, the earlier version was messy & a little more complicated. Lesson learned? People want an easy-to-use platform offering a seamless experience from use to end result. Enter Instagram. [...]
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There’s no denying it: When it comes to Pinterest it seems like everyone has an interest. It’s no surprise, really; Pinterest has enjoyed a 155% month-over-month growth rate since December of last year. While the marketing angle was clear to see; human resources professionals have clamored to find the recruiting application. Since it IS the newest “fastest [...]
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Recruitment Marketing. Talent Attraction. Employment Branding. Workforce Marketing. Recruiting Advertising. There’s a lot of phrases and buzzwords that are used when talking about the marketing that surrounds four things: 1. Creating & Maintaining Business & Service Identities 2. Broadcasting Information 3. Selling Opportunities 4. Creating Platforms/Strategies for [...]
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Welcome back to another episode of the Wise Man Show! Today, I have one of my favourite guests on the programme – the inimical Jerome Ternynck, CEO of SmartRecruiters – the revolutionary, and FREE, recruitment software. Watch as Jerome speaks about the end of the CV, the ‘database graveyard’ and why the last 15 years [...]
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